3. Who would be the audience for your media product by Niall

3. We feel the target audience for our media project are men between the age of 15 and 25, we have found that men seem to enjoy the thrill and tension of horror movies more than women and men who are in there late teenage years and early twenties seem to find it more exciting than the older age group. We have done some internet research to find out this information and we have also asked men and women of different age groups for there opinion on horror films.

We feel that the age group between 15 and 25 tend to like horror movies more than any other age group because they enjoy the thrill of it and they would like to know if the movies is scary enough to frighten them, the thrill of horror films increases both heart rate and adrenaline which men enjoy the feeling of adrenaline pumping through there body more than women.

We are going to use this information we have gathered and use it in our horror film, we have decided to use lots of tense music to build the tension up so the audiences heart rate and adrenaline will both increase as men who are in there late teenage years and early twenties like this feeling of excitement rushing through there body. We shall also use lots of close ups and lots of sharp sounds in our film, as this will also increase the excitement of the audience who are watching our film.

Someone from our target audience age group on IMDB who is 18 years old who watched Paranormal Activity 2 said, "There's two or three scenes out the movie that will make you jump briefly, because they catch you off guard." This is what we are trying to achieve with our film as we feel that the age group between 15 and 25 enjoy being scared.

Here is a shot where the audience may be caught off guard as the door slams behind the victim without anyone closing it, hopefully our target audience age group will find it scary and hopefully catch them off guard.

Conor: 5. How did you attract/address your audience?

Our intended target audience was people aged between 15-25. I think we targeted them well as our film fits into the specification for a rated 15 film, but yet it still appeals to people over this age too, with it being scary but not too scary.
From our evaluation research we can see that our film does not fit in with our intended age specification as the person who watched our movie rated it as between 19-22. They also put that  they thought it was aimed more at females, this is not intentional as we wanted to appeal to a wider audience, so both males and females. We think the reason it may seem only targeted at females is because there is only one female in our film and no other characters, and it is not overly scary, so may not appeal to males as much.
To target our intended audience we used an actress who is 17, so in the middle of our age range so as to appeal to our targeted audience as much as possible. We also kept the mise-en scene very neutral in terms of colours etc so as to apply to a wider audience as possible. Finally, we kept the music tense and quite fast, to appeal more to the males, as it adds suspense and makes it scarier, to appeal to the males.

The editing process...

Today we have continued to edit our film, cutting out bits that are unnecessary and are causing our film to be over the time limit. We have also edited our shots to rule out any continuity errors we had and lightened/darkened them to achieve the desired effect.
We have got feedback on our film from a classmate and we will use the information from them to complete question 5 for the evaluation of our film.

AS Media Studies: Foundation Portfolio Evaluation Question 7 by Niall

7. What have you learnt about technologies from the process of constructing this product?

For the making of our film we have used the Blogger, Imovie, Garageband and the internet. All of these have specific uses and all helped us to make our film really effective and good.

To begin with, Imovie was what we loaded our film onto and what allowed us to edit it. We found Imovie quite easy to use and we soon got to grips with how to use it to successfully edit our film, for example it allowed us to cut clips, delete bits we didn't want, change the darkness levels, render it, change the order of clips and other things too. All in all without Imovie our film would not be as effective as we feel it is.

Secondly Garageband has helped us to create our music needed to accompany certain parts in our film and create the feeling we want. Also we recorded our own sounds and put these with sound clips already available on Garageband to achieve the desired effect. In Garageband we could put sounds over one another etc and a wide range of sounds were available on it so we were never short of choice and didn't struggle to create pieces of music we were happy with and that we felt fitted our film.

Here is where we recorded our own sounds which were whispering and heartbeat, we recorded the whispering sound by using a microphone and then uploading it onto garageband by using real instrument instead of software instrument.


Furthermore Blogger has allowed us to keep track of our progress, record everything we have done and document it. It shows us the progression from the beginning, from having the idea to actually creating and all the planning, practices and work in-between. We have found Blogger really useful when creating our film. 

Finally, we have used the internet throughout the whole process of creating our film. We have used it to research horror films, then more specifically psychological horror films, which is they type of horror film we have tried to create. We used it to work out the rating our horror film should be, to find out information on previous horror films that have been made and to draw inspiration from these. 

All of these technologies enabled us to be more creative and to use skills and improve our film greatly. They also helped us to maintain control over the film, as we could change/improve any aspect we felt needed it. In conclusion without all these technologies we do not feel our film would have been a success.

Friday 4th March

In our editing session today we have reached the stage where there is not much else we can do. Due to lack of continuity from our two filming sessions, our film does not work and we are going to have to re-film the majority of it so that it does not lack continuity. This leaves us at the stage where it is pointless to continue editing what we have got as we are not going to keep the footage. Furthermore, it is impossible to create or continue to work on the music that we already have as it needs to fit in the shots and be in time and obviously, without having these shots, we cannot do this.
However, next week when we will have all the footage we need we can get down to editing it and getting it just right. Hopefully we will not need to re-film after tomorrow and therefore eliminating any continuity errors we have experienced previously, from filming on different days.
Today we are going to complete any evaluation questions we haven't done and make sure all our blog is up to date, in order to continue editing next week.