Conor: 5. How did you attract/address your audience?

Our intended target audience was people aged between 15-25. I think we targeted them well as our film fits into the specification for a rated 15 film, but yet it still appeals to people over this age too, with it being scary but not too scary.
From our evaluation research we can see that our film does not fit in with our intended age specification as the person who watched our movie rated it as between 19-22. They also put that  they thought it was aimed more at females, this is not intentional as we wanted to appeal to a wider audience, so both males and females. We think the reason it may seem only targeted at females is because there is only one female in our film and no other characters, and it is not overly scary, so may not appeal to males as much.
To target our intended audience we used an actress who is 17, so in the middle of our age range so as to appeal to our targeted audience as much as possible. We also kept the mise-en scene very neutral in terms of colours etc so as to apply to a wider audience as possible. Finally, we kept the music tense and quite fast, to appeal more to the males, as it adds suspense and makes it scarier, to appeal to the males.